OTOMOTO.PL

Otomoto.pl is an unquestionable leader of automotive platforms market. The service is used by almost 8 million internet users per month. OTOMOTO’s strength is its database of several hundred thousand adverts, from cars through motorbikes, agricultural and construction machinery to their parts. We have decided to use this strength and search for inspiration and true stories of cars and their owners precisely among those adverts. This is how the idea for reportages on a series called “Prawdziwe Historie” was born; they will present the unique stories behind the cars and their owners.

CHALLENGE/TASK

To effectively engage OTOMOTO audiences and showcase the variety of categories available on the platform, we needed to prepare a content series that would be memorable, impactful, and effective in conveying our clients’ messages. The content should also allow for creative promotion of each category and take into account the habits of users who are bored easily.

WHAT MADOGZ DID

The central idea of the „60 Seconds” campaign was to create a series of 60-second spots, each telling a clever and humorous story related to one of OTOMOTO key categories: cars, motorcycles, parts, and more. 

Every spot in the „60 Seconds” series was produced in the style of a music video. This approach allowed us to incorporate dynamic shots and energetic pacing, which were both entertaining and informative, ensuring that viewers remembered the core message. 

A distinctive feature of every spot was the countdown timer displayed in the corner of the screen. This countdown became a recognizable element of the campaign, reinforcing the „60 seconds” theme.