CHALLENGE/TASK
THE HERO
WHAT MADOGZ DID
While preparing the concept of “Prawdziwe Historie”, we knew that it could not be contained in a 30-second spot. This is why we opted for a documentary style, which not only allowed us to tell the complete story but also maintained an appropriate narrative pace so that the viewer had time to empathise with the emotions of the characters. The format we chose – a two-minute-long piece – additionally emphasized the authenticity of the told story. Everything the viewer sees on screen, from the Cadillac’s owner through her home to the picteresque landscape is 100% true. You can watch the whole episode on YouTube or Vimeo. No actors, no casting, no script, just real people telling their true stories!
To make a bigger impact we also launched a dedicated competition for Mother’s Day, as the episode was celebrating this special date during the year! We asked kids to draw the best car for their mom, the competition took place on the leading parenting sites in Poland – MamaDu.pl. To make it more intriguing we decided to make the kid’s drawing alive and made furry, soft toys out of each winning drawing! Super cute <3
RESULTS
The fifth part of the series brought thousands of positive reactions in the form of comments from internet users as well as sent drawings for the Mother’s Day competition. The posts on the Cadillac’s story achieved the amazing results in terms of engagement and views among all the creatives prepared in social media by OTOMOTO in Q2 2023.
Facebook&Instagram:
17 700 000 views
4 300 000 reach
0,06 PLN for CPV
YouTube:
3 500 000 reach
6 700 000 views
TikTok:
2 700 000 reach
23 900 000 views