GASPOL

GASPOL is the leader of the liquid gas market in Poland. The company provides modern solutions based on LPG used in areas that are not connected to the natural gas network.

GASPOL has three transshipment terminals in Poland, six liquid gas bottling plants and a fleet of specialized tanks for LPG and LNG transport, as well as an extensive distribution network including, among others over 20 thousand points of sale.

The main shareholder of GASPOL is the company SHV Energy – the world leader in the LPG market, which provides energy solutions for over 30 millions of people in Europe, Asia, North and South America.

 

Challenge/Task:

GASPOL was looking for an agency that would prepare and implement a company’s communication strategy in social media including non-standard activities. The communication goals were to be to increase the awareness of individual and business services on using liquefied gas as an effective and environmentally friendly energy source, and to promote solutions and products offered by GASPOL.

What MADOGZ did:

MADOGZ has developed a communication strategy for the GASPOL brand in social media.

As part of ongoing cooperation, the agency was responsible for implementing the new strategy and comprehensive service for GASPOL on Facebook, including preparation of the publication calendar, creation and promotion of posts. In addition, the agency is also responsible for moderation the company’s Facebook profile and media handling covering awareness goals.

Client’s opinion:

MADOGZ is a successful combination of energy and creativity with efficiency in action. We appreciate that they respond quickly to our expectations and are able to convince us to a non-standard approach to creation. They breathed new life into our Facebook profile, what we see and our customers as well.

Maciej Chyż, Marketing and Communication Manager, GASPOL

MADOGZ opinion:

The MADOGZ team is made up of experts with over 10 years of experience in developing brand communication strategies on the internet and running social media for companies from leading industries. We used our knowledge to build expressive GASPOL communication, based on the one hand on a remarkable creation, and on the other on effectively reaching current and potential customers of the company.

Paweł Ostrowski, Strategy Director

PRODUCTION COSTS:

Less than 3 000 EURO/monthly (media costs not included)

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