Helios is the biggest Polish cinema network in terms of the number of facilities. It operates 49 cinemas with 277 screens and over 53 000 seats. The network focuses its activity mainly on small and medium cities, but also has cinemas in the biggest agglomerations, such as Łódź, Warsaw, Gdańsk, Poznań and Wrocław.
Helios is a part of the Agora Group – one of the biggest media companies in Poland, which is present in print media, outdoor (OOH), online and radio segments.
Within the wide range of products there are i.e. vouchers for cinema tickets. They are available as paper coupons and online codes, which actually makes them a very attractive benefit for companies to build good better relations with employees.
The challenge was quite demanding as Helios wanted to build awareness of the product among a very specific target group (HR departments and people responsible for benefits programs). That was the main reason they asked MADOGZ to prepare a video ad which would show B2B voucher selling in a catchy way.
What MADOGZ did:
MADOGZ developed a creative concept and produced a video spot – ‘Movie codes for the company’ – which presented the general offer of the cinema vouchers for employees and its main benefits, such as: access to the biggest Polish cinema network, new & comfortable Dream screening room equipped with Christie laser projectors and Dolby Atmos sound systems.
We decided to ask MADOGZ to deliver a TV ad for a sales suport activity for our B2B customers. It was crucial for us to mention HR benefits and also high technological standards of our cinemas. During all phases of the project we were involved by the agency to create the whole ad together, which was very important because we felt that we are going the right direction all the time. Finally we received a modern, dynamic ad which we are truly proud of!
Ewa Szymańska, Sales & Marketing Manger HELIOS S.A.
The trust given to us by the leading player from a such demanding branch, which is the cinema sector, confirms that we have competences to produce the highest quality and demanding video materials for leading brands from Polish and international markets. The engagement and extensive experience of the dedicated team were a key to the successful cooperation with the Client.
Paweł Ostrowski, Strategy Director
Less than 10 000 EUR (media cost not included)