Mobile Vikings is a mobile virtual network operator which, from 2009, has been providing services in Belgium, from 2012 in the Netherlands and from 2013 in Poland. At first it offered only one pre-paid solution for clients, but at the beginning of 2019 decided to launch a completely new proposition based on a subscription model.
Mobile Vikings chose MADOGZ to propose a strategy covering the launch of the service to the market. The agency prepared a completely new communication platform and a holistic digital campaign to distinguish the Mobile Vikings service and make it the first choice in the category.
Over the last few years, the virtual telecom market has been going through a very active price war but not offering any new solutions for their clients. Mobile Viking has decided to disrupt the status quo by developing a completely new service which had been well-known in other market categories/branches – music (Spotify) or entertaining (Netflix), based on the subscription model. The main goal was to create an effective strategy and then a creative platform which would highlight the benefits of the new and convenient telecommunication service.
What MADOGZ did:
MADOGZ agency was responsible for launching the new service, proposing the strategy, creating the creative platform and delivering the necessary campaign materials, such as: video spot, banner ads, landing page, social media creatives (Facebook, Twitter and Instagram), mailings.
The agency also provided public relations activities, i.e. writing and sending press releases, follow-up communications, preparing dedicated gifts for media and media monitoring.
We needed an agency which would be open-minded and ready to propose some unconventional actions for the unique character of Mobile VIkings on the telecom market. In collaboration with MADOGZ I highly appreciate their creativity, consistency of communication strategy and constructive feedback (not just mechanical brief realisation). We found common language very quickly which helped us build mutual trust and comfort with everyday campaign work during the whole process.
Paweł Skaba, Chief Marketing Officer Mobile Vikings Poland
Preparing the campaign with Mobile Vikings was a very interesting goal for us, mainly because of the possibility of launching a completely new service on the telecom market! The only obstacles we had were the budget and a short timeline, but thanks to the very efficient work organisation and Mobile Vikings’ decisiveness, we created the entire campaign in just a few weeks.
Paweł Ostrowski, Strategy Director
Less than 20 000 EURO (media costs not included)