Move Closer
Move Closer is a Polish software house specialising in creating online products, UX/UI designing and performance analytics. The highly qualified Move Closer team has a portfolio of campaigns for leading Polish and foreign brands, such as Dr Irena Eris, Żywiec Group, PwC and T-Mobile. The owners of Move Closer co-created a very successful start-up – Packhelp – which enables self-projecting and ordering customized packages.
Challange/Task:
In responding to dynamic growth the company decided to expand its promotional activities by implementing PR communication. The main challenge was to develop PR assumptions from scratch and make them suitable for the market and potential clients. The other element of the task was to create the brand’s position in the media.
What MADOGZ did:
MADOGZ agency was responsible for building an effective PR strategy and implementing key messages concerning the Move Closer brand: new clients, financial performance, board positioning.
Client’s opinion:
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We’ve been looking for an agency which would correctly understand our business needs and offer custom tailored concrete actions with clear budget & spend, and expected results of the campaign.
Mikołaj Czajkowski, General Manager Move Closer
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MADOGZ opinion:
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We always prepare an individual offer which is suitable for the company’s profile and needs. The key element of an effective communication is optimal PR tool selection which, thanks to the clear budget, allowed maximised media effects. Working for Move Closer we sought to increase the brand recognition among the core stakeholder groups and create high quality materials guaranteeing a wide reach.
Janusz Wróblewski, Communications Director Madogz
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Production costs:
Less than 2 000 EUR