Uber Eats is a food delivery platform that makes getting great food from your favorite local restaurants as easy as requesting a ride.
The Uber Eats app connects users with a broad range of local restaurants and food, so you can order from the full menus of your local favorites whenever you want.
Uber Eats operates in Poland in major cities such as Warsaw, Wrocław, Gdańsk, Gdynia, Sopot, Toruń, Szczecin, Rzeszów, Poznań, Lublin, Łódź, Kraków, Kielce, Bydgoszcz and Białystok.
In November, Uber Eats, as a part of its long-term development strategy, accompanied its sales activities by introducing a temporary promotion: buy-one-get-one free. Under the chosen mechanics, the promotion applied to restaurants where the second same course was added for free. Moreover, new Uber Eats users were getting 50% off for the 1st order.
The main task for MADOGZ was to create a communication platform which would easily introduce a buy-one-get-one free promotion and 50% off and easily translate into much more touch points, both online and offline.
What MADOGZ did:
The MADOGZ agency was responsible for preparing a ‘MEGAdokładka’ creative platform and all essential materials for the campaign, such as: video spot for DOOH medium, banner ads (screening, double billboard etc.), sampling flyer for business centers, press publications. As a part of the campaign, there were also dedicated creatives for mobile apps.
This was the second campaign we had an opportunity to pursue for Uber Eats under their buy-one-get-one free promotion. This time, in addition to the main claim of the second free course, we were supposed to implement a 50% off for new users message as well. What’s more, with this campaign, we had an opportunity to expand our activities with the local press which turned out to be a huge success.
Paweł Ostrowski, Strategy Director