Uber Eats is a food delivery platform that makes getting great food from your favorite local restaurants as easy as requesting a ride.
The Uber Eats app connects users with a broad range of local restaurants and food, so you can order from the full menus of your local favorites whenever you want.
Uber Eats operates in Poland in major cities such as Warsaw, Wrocław, Gdańsk, Gdynia, Sopot, Toruń, Szczecin, Rzeszów, Poznań, Lublin, Łódź, Kraków, Kielce, Bydgoszcz and Białystok.
The Polish food delivery market is saturated and acquiring new loyal clients has become a demanding challenge. Uber Eats, as a part of its long-term development strategy, has been realising sales activities by introducing a temporary promotion: buy-one-get-one free. Under the chosen mechanics, the promotion applied to restaurants with pizza as an element of their menu.
The main task for MADOGZ was to create a communication platform which would easily introduce a 2 for 1 pizza promotion and translate into many more touchpoints, both online and offline.
What MADOGZ did:
MADOGZ agency created a creative communication platform ‘Pizzomania’ and all essential materials required for the campaign, such as a video spot for the DOOH, banner ads (screening, double billboard etc.), sampling flyer for business centers, social media creatives (Facebook), mailing or landing page. The campaign also included non-standard actions such as push notifications.
Working with Uber Eats is, most of all, an opportunity to cooperate with an organisation which is oriented to instant results. That’s why, from the very beginning, we primarily focused on a very deep understanding of our communication strategy implemented in a broad group of customers. We wanted everybody to easily understand this promotion. The great test for us was also the timing – we had only 2 weeks to prepare the whole campaign, but, thanks to good cooperation with our partners, we managed to work everything out.
Paweł Ostrowski, Strategy Director