Uber Eats is a food delivery platform that makes getting great food from your favorite local restaurants as easy as requesting a ride.
The Uber Eats app connects users with a broad range of local restaurants and food, so you can order from the full menus of your local favorites whenever you want.
Uber Eats operates in Poland in major cities such as Warsaw, Wrocław, Gdańsk, Gdynia, Sopot, Toruń, Szczecin, Rzeszów, Poznań, Lublin, Łódź, Kraków, Kielce, Bydgoszcz and Białystok.
In December, just before Christmas, Uber Eats, as a part of its long-term development strategy, accompanied its sales activities by introducing a temporary promotion: buy-one-get-one free. Under the chosen mechanics, the promotion applied to restaurants where the second same course was added for free. Moreover, new Uber Eats users were getting 50% off for the 1st order.
The main task for MADOGZ was to create a communication platform which would easily introduce a buy-one-get-one free promotion and 50% off and easily translate into many more touch points, both online and offline.
What MADOGZ did:
The MADOGZ agency was responsible for preparing a ‘PrezentuJEMY’ creative platform and all essential materials necessary for the campaign, such as a video spot for DOOH, banner ads (screening, double billboard etc.), Google Display formats, sampling flyer for business centers and video spots shown on public transport. As a part of the campaign, there were also additional mega DOOH placements in 2 main arteries in Warsaw.
December’s campaign was a great challenge for us because it was also a very busy period for the whole industry, especially when our main goal was to increase food orders which were already quite high. To reach a wider target group and potential clients, we decided to use non-standard ad channels – buses and trams (public transport) and large-format DOOH solutions located in 2 key points in Warsaw (Marszałkowska street and Plac Unii Lubelskiej).
Paweł Ostrowski, Strategy Director