CHALLENGE
The 2025 edition marked a turning point for the festival, introducing a new location, expanded program, and a refreshed ambition.
How do you redefine the identity of an iconic event while:
– changing its location to Sopot,
– expanding both the scale and the offer,
– and strengthening the premium positioning of the organizing brand?
The task was to create a cohesive, modern festival experience that would attract both loyal whisky enthusiasts and new audiences – while delivering measurable sales results.
WHAT MADOGZ DID
MADOGZ developed and executed an always-on digital strategy, with Meta platforms serving as the primary reach and conversion channels. The main objective was to maximize awareness and efficiently drive ticket sales.
During the campaign:
– over 50 pieces of content were published across the festival’s social channels, with video formats playing a dominant role,
– a comprehensive communication calendar was implemented, covering teaser, sales, and live event phases,
– audio branding elements were introduced,
– collaborations with brand ambassadors were activated,
– paid media campaigns were executed with precise targeting.
MADOGZ Events designed and delivered the Dom Whisky exhibition zone, inspired by the brand’s boutique retail spaces and signature atmosphere.
The space featured:
– a dedicated whisky bar and a separate wine & champagne bar,
– an acoustically separated Masterclass area with full audiovisual infrastructure,
– a comfortable guest zone with over 40 seating places, greenery, and a relaxed, premium ambiance.
MADOGZ Events also handled full technical and logistical coordination: from spatial planning and visualizations, through build-up and on-site supervision, to real-time event support.
RESULTS
The digital campaign delivered:
– over 4.5 million views,
– 1.6 million reach,
– nearly 100,000 link clicks,
directly translating into ticket sales – with individual posts generating from dozens to several hundred purchases.
All ticket pools, including single-day passes and Masterclass sessions, were completely sold out.
The festival welcomed thousands of visitors from Poland and abroad, while the Dom Whisky Zone became one of the most visited and best-reviewed areas of the event.
