CHALLENGE/TASK
From the very beginning, Going. has been developing very dynamically, beginning in Warsaw and soon spreading to other cities by offering easy and quick access to the best parties, concerts, stand-ups and other events. In 2019, Going. faced a problem – customer acquisition was decreasing in an organic way. Therefore, the main challenge here was to boost awareness of amongst the target group and to increase app downloads. That’s why Going. addressed their requests to MADOGZ and asked for the preparation of a strategy and tactical solutions which would achieve their objectives.
WHAT MADOGZ DID
MADOGZ prepared a complete communication strategy, video spot and one year strategy (video based performance marketing) for a performance campaign whose main goals were increasing app downloads and selling tickets.
To improve brand recognition MADOGZ also implemented several public relations activities such as, creating a dedicated press office and constant cooperation with opinion leaders, key journalists and influencers.
RESULTS
1 EURO per app download
89% of people watched the ad to the end
Production Costs: Less than 15 000 EUR (media cost not included)
Client’s opinion:
We are extremely satisfied with the activities by MADOGZ! The effects achieved far exceeded our expectations and assumed KPIs. Thanks to the very active and flexible attitude of the agency, we’ve decided to expand our cooperation to more marketing fields.
MADOGZ opinion:
The cooperation with Going. let us show that creativity is not only interesting videos, but also effective performance activities. Thanks to our cooperation on various social media platforms with the biggest Polish brands, we were able to calibrate our effective strategy to achieve Going.’s goal within the given budget. By dozens of A/B tests, we could perfectly choose the best working creatives for the target groups and thus lower the costs for previously set KPIs (selling tickets or app downloads). We are achieving better and better results every month thanks to our creative optimisation.