CHALLENGE/TASK
HAIER wanted to raise awareness of its kitchen products, the Warycook synchronised hood with an induction hob, an oven equipped with a thermosensor, and a catalogue of 350 recipes.
WHAT MADOGZ DID
With the slogan “5-star (restaurant) dishes” MADOGZ proposed a new advertising campaign for HAIER. It promotes a line of kitchen appliances which, thanks to the use of the cutting-edge technology, will allow everyone to feel like a real chef in their own home. The focal point of the campaign is a 30-second spot, which shows a father and his son preparing a surprise dinner for his mother on her way home from work.
Client’s opinion:
In our latest campaign we want to introduce consumers to the world of HAIER kitchen appliances. They are characterised not only by elegant design, which makes them an ideal addition to a stylish kitchen, but also innovative solutions, which serve consumers and make their life easier.
Michał Cholewa, Marketing Manager, Haier Group
MADOGZ opinion:
We wanted to emphasise that cooking with HAIER is child’s play, even with demanding dishes. That is why we proposed a scenario where, by reversing the stereotypical social roles, a father and son prepare a complex dish of roasted duck. During the whole process they use all the equipment of the HAIER line in order to serve a dish like from a 5-star restaurant in the comfort of their own home.
Tomasz Pastuszka, Creative Director MADOGZ