CHALLENGE/TASK
OleOle wanted to reach out to their SOME audience with a strong message on offered benefits like low prices and free delivery. The task also included using the brand hero called “Wielki Ole” but – in a non standard way.
WHAT MADOGZ DID
To fully deliver on Client needs we decided to merge 2 creative paths. Number one – we re-wrote everybody’s favourite folk song “Ore Ore” – super popular on weedings and folk festivals (link: https://www.youtube.com/watch?v=ql_OD7tU68c) into a electronic-buying-focused anthem. Number two – we decided to reach out to a well know online satirist and comic author – Papryk Vege (https://www.facebook.com/paprykvegeprezentuje) who is best known for creating a parody series of webcomics depicting famous movie titles in a outrageous & mocking way.
With these two super powers combined we created an online video, where the brand hero drawn by Papryk Vege invites the consumer into a super-daub dance, where buying electronics from OleOle.pl is the best choice ever! Well know folk melody with re-written lyrics is all about the brand, the brand’s name (OleOle) is mentioned more than 8 times during a 30 second video. All crucial benefits were mentioned – plus we managed to put some extra as well.
MADOGZ opinion:
We brought the Client a perfect creative solution which was the best fit for their needs. The strength of this video is it’s simplicity, the melody and the chorus of our ad are easily remembered – like your favourite song from the past which you hum when taking a shower. Once heard, it will stay in your head forever!