OTOMOTO.PL

Otomoto.pl is an unquestionable leader of automotive platforms market. The service is used by almost 8 million internet users per month. OTOMOTO’s strength is its database of several hundred thousand adverts, from cars through motorbikes, agricultural and construction machinery to their parts. We have decided to use this strength and search for inspiration and true stories of cars and their owners precisely among those adverts. This is how the idea for reportages on a series called “Prawdziwe Historie” was born; they will present the unique stories behind the cars and their owners.

CHALLENGE/TASK

Only 9000 DeLoreans were produced, so it’s no wonder they’re super rare today. Usually, the only opportunity to get a close-up look is during large events with lengthy queues for the attraction, time limits, and several other restrictions. This is not what an interaction with the legend of motorization should look like!

THE HERO

“True stories” campaign’s hero is the iconic DeLorean DMC-12, whose true story has captivated over 4,5 million users in Poland. 

100% original and functional, restored with care by its owner, Mr. Krzysztof a – truly a rare find!

WHAT MADOGZ DID

We gathered opinion leaders, such as automotive journalists, influential car mechanics, and professional car racers, at a Mr. Krzysztof’s place, which is normally closed to the public. In a hall, we exhibited not one but two original, fully restored DeLoreans, alongside another equally unique car. 

During this exclusive, small event, our guests could interact with the cars in any way with. Touching, sitting, and opening up a mask were not only allowed but encouraged! The goals were: a 100% authentic experience and creating amazing content to further promote the “Prawdziwe historie: DeLorean” campaign.