OTOMOTO.PL

Otomoto.pl is an unquestionable leader of automotive platforms market. The service is used by almost 8 million internet users per month. OTOMOTO’s strength is its database of several hundred thousand adverts, from cars through motorbikes, agricultural and construction machinery to their parts. We have decided to use this strength and search for inspiration and true stories of cars and their owners precisely among those adverts. This is how the idea for reportages on a series called “Prawdziwe Historie” was born; they will present the unique stories behind the cars and their owners.

CHALLENGE/TASK

One of the most viral campaigns from the “True Stories” series needed more unique touchpoints with real people. 

We aimed to ensure it was captivating both day and night!

THE HERO

Our campaign’s hero is the iconic DeLorean DMC-12, whose true story has captivated over 4,5 million users in Poland. 

The DeLorean became more than just a car in our “Prawdziwe historie” campaign – it was a symbol of passion and true love, which aligned perfectly with the holiday spirit.

WHAT MADOGZ DID

We engaged a local artist to create two murals in Warsaw and Poznań, Poland’s two largest cities. 

The projects consisted of futuristic and holiday elements with the DeLorean car as the main star. The Poznań mural required a more artistic approach because it was created under a conservator’s supervision, yet it still delivered the brand’s message. 

Since fluorescent paint was added to both murals, their true beauty was fully revealed after dark!