CHALLENGE/TASK
The Polish LPG Association (POGP) faced the challenge of the presentation of a new strategy that addresses the challenges of reducing greenhouse gas emissions and the process of decarbonizing the Polish economy. According to the new strategy, LPG is one of the pillars of the energy transformation as an environmentally friendly and economical transition fuel by 2049. POGP was looking for an agency that would conduct a PR campaign aimed at promoting the new strategy among the core target groups and building awareness of the organization as a modern open to innovation and development of environmentally friendly products.
WHAT MADOGZ DID
MADOGZ agency was responsible for building and implementing an effective PR strategy including setting up a press office, media relations, expert positioning, and content marketing activities.
As part of the campaign, the agency:
– prepared high-quality press materials
– set up a virtual press office based on the Prowly tool
– gathered a wide media base of over 100 journalists and opinion leaders from leading business,
industry – energy and fuels, ecological and regional media
– established cooperation with one of the biggest publishers bringing together several hundred
cities and local websites all over Poland
– arranged an exclusive interview with the chairman of the POGP is a key Polish media outlet
publishing news from the energy market
RESULTS
570 TOTAL NUMBER OF PUBLICATIONS
13,500,000 CAMPAIGN REACH
MADOGZ opinion:
In the case of campaigns for clients from large sectors of the economy, such as energy and fuels, the key to success is the team’s experience, which allows for the creation of a tailor-made PR strategy, the preparation of high-quality specialized press materials, and effective contacts with key journalists and opinion leaders. Such a solid base in the field of PR is one of MADOGZ’s strengths.