CHALLENGE/TASK
In November, Uber Eats, as a part of its long-term development strategy, accompanied its sales activities by introducing a temporary promotion: buy-one-get-one free. Under the chosen mechanics, the promotion applied to restaurants where the second same course was added for free. Moreover, new Uber Eats users were getting 50% off for the 1st order.
The main task for MADOGZ was to create a communication platform which would easily introduce a buy-one-get-one free promotion and 50% off and easily translate into much more touch points, both online and offline.
WHAT MADOGZ DID
The MADOGZ agency was responsible for preparing a ‘MEGAdokładka’ creative platform and all essential materials for the campaign, such as: video spot for DOOH medium, banner ads (screening, double billboard etc.), sampling flyer for business centers, press publications. As a part of the campaign, there were also dedicated creatives for mobile apps.
MADOGZ opinion:
This was the second campaign we had an opportunity to pursue for Uber Eats under their buy-one-get-one free promotion. This time, in addition to the main claim of the second free course, we were supposed to implement a 50% off for new users message as well. What’s more, with this campaign, we had an opportunity to expand our activities with the local press which turned out to be a huge success.