CHALLENGE/TASK
In December, just before Christmas, Uber Eats, as a part of its long-term development strategy, accompanied its sales activities by introducing a temporary promotion: buy-one-get-one free. Under the chosen mechanics, the promotion applied to restaurants where the second same course was added for free. Moreover, new Uber Eats users were getting 50% off for the 1st order.
The main task for MADOGZ was to create a communication platform which would easily introduce a buy-one-get-one free promotion and 50% off and easily translate into many more touch points, both online and offline.
WHAT MADOGZ DID
The MADOGZ agency was responsible for preparing a ‘PrezentuJEMY’ creative platform and all essential materials necessary for the campaign, such as a video spot for DOOH, banner ads (screening, double billboard etc.), Google Display formats, sampling flyer for business centers and video spots shown on public transport. As a part of the campaign, there were also additional mega DOOH placements in 2 main arteries in Warsaw.
MADOGZ opinion:
December’s campaign was a great challenge for us because it was also a very busy period for the whole industry, especially when our main goal was to increase food orders which were already quite high. To reach a wider target group and potential clients, we decided to use non-standard ad channels – buses and trams (public transport) and large-format DOOH solutions located in 2 key points in Warsaw (Marszałkowska street and Plac Unii Lubelskiej).