CHALLENGE/TASK
Ensure that winter doesn’t surprise the drivers once again!
WHAT MADOGZ DID
We proposed a creative concept based on creating a weather forecast specifically for drivers using Google Display Network, Yanosik application and Wirtualna Polska portal. Road users are taken by surprise by winter practically every year, and the Uniroyal brand wants to ensure that drivers are not taken by surprise by difficult weather conditions and change to winter tires in time. In addition to the replacement itself, the quality of the tires is, of course, important. The WinterExpert’s Sharkskin Technology and new tread pattern provide excellent wet handling and reduce the risk of aquaplaning. They provide drivers with optimal driving conditions even in less-than-ideal weather conditions.
MADOGZ OPINION
Each of us checks the weather forecast almost every day. Especially in Poland in the era of climate change, when its fluctuations are really big. We don’t change stations when the weather forecast starts on the radio. We wanted to use the power of this format to catch the attention of listeners and create a forecast specifically for drivers. The time has come to change tires, and we remind them of this in a non-obvious way while pointing to a product with innovative technology and a new type of tread.
Tomasz Pastuszka, Creative Director at MADOGZ.
