CHALLENGE/TASK
XIAOMI approached MADOGZ to deliver not only a creative idea but also to execute a photo shoot to announce the launch of their brand new mobile phone, Redmi Note 11 series. As the campaign was planned to cover nearly 20 countries in Europe, the agency had to deliver and idea which would be recognizable across borders, mostly covering CEE markets.
WHAT MADOGZ DID
The response from MADOGZ included a choice of a well known photographer, Paweł Fabjański, who already made great sessions for brands such as PUMA, Adidas or 4F and leading polish music artists including Tacofinade, Żabson, Szczyl or Taco Hemingway. The perfect place for the shoot to fulfil all XIAOMI needs was BE HAPPY MUSEUM, a place with dozens of scenes to take photos and rooms with illusion, such as a pool with Marshmallow foams, a banana swing, a twisted Panda’s or magical unicorns. MADOGZ also delivered the whole process of casting, photo shoot production and finally post production of all key photos, which were later implemented as key visuals for the whole Redmi Note 11 series.














MADOGZ opinion:
The whole project was really challenging as we had to find not only a creative way of showing the new Redmi Note 11 phone but also find the visual platform to deliver the message “Rise to the challenge”, which was XIAOMI global claim for the whole campaign. Thanks to the cooperation with Paweł Fabjański, the final pictures were truly perfect and the whole campaign could be seen not only in Poland but also in Denmark, Norway, Lithuania, Sweden, Greece or Austria.
Tomasz Pastuszka, Creative Director MADOGZ